Ispira

This was a competition entry to promote a paper range produced by Fedrigoni.

The final solution utilised the theme of colour as an expression. Colour has been used to not only showcase the range of colours produced in this brand range but also to represent written language as a colourful medium. The has been reinforced by a thought provoking oxymoron strapline “speak in colour”.

The background has been set as contrasting black and white, a metaphorical juxtaposition to the narrative of colourful language and also framing the design as clear, spacious and relaxed.