Mesh Music

Mesh Music, a musician promotions company based in Munich, explored various typefaces during its branding process. Mesh put forward several font options, expressed a preference for teal, and specifically requested the incorporation of a symbol representing a record. While the idea of a musical note was abandoned, the symbol of the record was embraced with full impact. The record symbol, portrayed through abstract lines with dynamic qualities, not only captures attention but also conveys a sense of movement and speed—values that resonate with the dynamic nature of the music business and the ethos of the company.

The final chosen typeface exudes elegance and balance, achieving a modern yet classic aesthetic through a thoughtful combination of thick stems and thin strokes. This comprehensive visual presentation succinctly communicates the essence of the business organization in a distinctive and memorable manner.