Whatif

Whatif, a consulting firm dedicated to enhancing productivity, sought a distinctive symbol that transcended the cliché of a question mark. Opting for a more creative approach, I envisioned the symbol of a flower. The choice of a flower was deliberate, symbolizing growth, blossoming into vitality, and embodying beauty—core values that the organization aimed to convey to potential clients. Employing a style of flat near abstraction, I seamlessly incorporated subtle question mark symbols, discreetly nestled within negative space for keen observers to uncover. The chosen typeface is contemporary, bold, and friendly, complemented by a vibrant yet approachable yellow framing to underscore the positive essence of the business.